Do you have to work in the health and wellness business to ‘serve others’ or can you do that via business? Jenna reframes and breaks down the idea of ‘serving others’ and the various ways that can look in the world. We dive into ‘service consciousness’, how you can serve people and raise your consciousness through your role at a company or the company you’re building, does it matter the scale or number of people you serve and why it is important to treat your customer like they are intelligent.